LetsChat

As Lead Designer for ByteDance, I spearheaded the visual strategy to launch and promote their new app, LetsChat. I created a modern, minimalist design for the app's iconography, UI, and promotional materials, focusing on vibrant colors and a user-friendly experience. For the launch, I developed eye-catching social media graphics, banners, and videos that highlighted key features like messaging and video calls. I also designed targeted ads to drive installs and engagement, ensuring a consistent and compelling brand presence across all platforms.